Web Design Project: Cheshire Quality

What we did:

Brand Copywriting SEO Website WordPress

As a new venture, this incredible business needed a platform from which to showcase and sell their amazing hand-picked artisan products from, alongside a brand that accurately reflects the concept of quality in everything that this company does.

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Branding

Greensplash Design created a new logo to convey the concept of quality that could easily be applied to product and marketing collateral.

Luxury appearance

The opulent colours used within the brand are those that are widely associated with the County of Cheshire, along with the use of the wheat sheaf icon.

With it’s classic and luxury appearance, the branding encapsulates the vibe of the high-quality products that will be hand selected by Cheshire Quality to promote and sell both online and in store. With the branding having a wide use of application moving forward, it needed to be easily transferable and instantly recognizable.

Website

After defining the two distinct target audiences and the messages that needed to be conveyed to both parties, a simple sitemap was developed that is easy to navigate and provided the opportunity to speak to both audiences. The site was to have a warm, friendly feel, with the use of engaging imagery throughout to generate interest in both Cheshire Quality and the products being showcased.

E-commerce

The website offers e-commerce through the integration of the sales platform iZettle, offering seamless accounting, inventory management and payments taken both digitally and in store. This solution ensures a streamlined process through the website, shop, and any events they will be attending to sell their products.

With Cheshire Quality growing at a fast pace and getting out and about to meet with new artisan producers, the need for a news and events section was key to allow the company to inform users of the latest developments and where they can be found at upcoming artisan events.

Working with Greensplash Design has been a dream throughout! From the first initial phone call we really felt like they understood what our company was about! The communication, attention to detail and updates were excellent! The final product was everything we wanted and more! We are constantly asked who developed and designed our website and are proud to say that it was with Greensplash Design! Thank you and we will be recommending you to everyone!

John-Paul Jeffs, Cheshire Quality

SEO

As a new venture it was important for the new website to be easily found online, so the site is fully optimised for search engines to give it the best chance of ranking after launching.

Our SEO experts carried out extensive research to determine the key words each page would rank for, alongside completing on page optimisation tasks to ensure all the vital signals would be given to search engines to ensure the site performs in searches.

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Copywriting

Working closely alongside our SEO experts, our copywriters took on the task of creating captivating copy for the website that was optimised to ensure the site performs in search engines. The tone of the copy needed to take on the voice of each producer to tell their individual stories, while telling the story of Cheshire Quality and what the business is passionate about.

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